www.hughlaurieblues.com/free-downloads/guess-im-a-fool.htm

Another point in our huge online launch day for Hugh Laurie is a free download widget. These always work very well to increase mailing list sign-ups and the social sharing functionality makes them great viral marketing tools.

‘Guess I’m a Fool’ – bonus track from “Let Them Talk” – was made available as a sign-up incentive. After briefing Kate Brighouse on the design requirements and Alex Burford on the mailing list integration I got to work building a widget for Hugh Laurie.

It includes all the features that come standard in the widgets I build these days:
* Seemless integration to submit data to our Silverpop database.
* Social sharing through Twitter, Facebook and html embed code.
* In-stream functionality to display the widget without leaving your facebook wall.
* Audio playback to hear a sample of the song.
* Actionscript 3 form validation
* Google Analytics to track the success of the widget.

The Widget was embedded on hughlaurieblues.com and his myspace profile. I also created a custom facebook app to display the widget as a default tab on the Hugh Laurie Blues Facebook Page.

The widget was one of the first announcements on our March 23rd impact date and it rapidly spread around the web being embedded on blogs, news sites and facebook news feeds.