Hugh Laurie’s Official Website
One of our top priority releases this year is ‘Let Them Talk’ – Hugh Laurie’s recording debut. The strategy for this album is very different to any debut release as well as most established musicians. Hugh Laurie is one of the most famous faces on the planet, so his profile is already present. The decision was made to have a high impact launch to introduce Hugh’s musical talent to the world. So on one day we would launch various online assets and promo. The brand new official website was the first part of this launch, so I managed the project with a very quick turn-around.
Kate Brighouse got to work on an impressive design that captures the album’s New Orleans Blues essence.
After adding my feedback to meet functionality and usability challenges I passed the job over to Isle Interactive for the development. Steven Moore and Richard Copping at Isle did an impressive job bringing the design to life and integrating the store.
Carl Screwvala and I always do QA on our sites, so we applied tweaks where necessary. Alex Burford got to work filling the site with content like news, photographs and videos.
The site launched with an impressive amount of traffic and rapidly soared following tweets from Stephen Fry, a YouTube introductory video, a free download widget and the Guardian live stream.
