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Hi there! Please be aware that this page was created or updated 14 years ago.
I don't update my site as often as I used to so please visit the home page to see how you can connect with me on other channels. Otherwise enjoy some dated content below. Thanks for stopping by.

The Wombats ‘This Modern Glitch’ Album Preview in The Wombatizer

wombatizer.com

Wombats fans were given an early introduction to the new album, This Modern Glitch, but they had to do a bit of work to find it.

90 second samples of all 10 songs on the album were set to cool motion graphic videos created by Jess Gorick. These preview videos were then hidden inside The Wombatizer for fans to find.

To display the videos I created a custom Brightcove player, writing the necessary BEML to use a chromeless player with 10 thumbnails underneath it. I styled the player to match the album artwork and ensure that it was the correct size to display in The Wombatizer.

I had to re-write the code in The Wombatizer to include the new player. Fortunately Jason Fidler had done all the hard work so I could edit the functions to launch a new pop-up video player. I replaced the three YouTube Videos in The Wombatizer with three instances of my custom Brightcove player. I also added in buttons linking to different the different retailers, encouraging fans to pre-order the album.

The preview clips were very well received and fans loved the songs. Turning the preview into a treasure hunt got a lot more people talking about it, liking, tweeting and sharing links to The Wombatizer.