https://hughlaurieblues.com/news,win-a-trip-to-see-hugh-live-in-paris_22.htm

With Hugh Laurie’s forthcoming European tour we were given a great prize to encourage mailing list sign-ups. One lucky fan would have the opportunity to see Hugh performing live in Paris.

We wanted the competition to spread far and wide so I built a flash widget for the sign-up form. Kate Brighouse came up with a great design for the widget and I quickly converted a previous free download widget into a new sign-up form for this competition.

Due to the easy sharing and embed options Caroline Beashel was able to get the competition placed on a number of blogs and websites. It drove a huge number of sign-ups in a very short space of time.