https://wearealltheyoung.com

During a brainstorming session about expanding All the Young’s fanbase we decided to create a system that would reward points for sharing content.

We decided to focus the campaign on the forthcoming release of ‘Quiet Night In’. Fans would earn points for sharing a unique link to pre-order the album. The fan with the most active link would win a gig from the band in their local pub. Runners up would receive a signed guitar and signed vinyl.

I set-up a MySQL database to hold all the user data and wrote the system using php.

Fans register their details and the database returns a unique link tied to their ID. I set-up addthis to make sharing the link really easy and set-up all the correct meta data to personalise the sharing system on social networks.

All the Young’s fans took to the competition really enthusiastically and passed their links around everywhere they could, driving loads of traffic to the iTunes pre-order page for ‘Quiet Night In’.

Later in the campaign we changed the link’s destination to a free download tab on the band’s Facebook page, by extending the competition’s reach we were able to drive a lot more new Facebook fans for All the Young.

The system worked really well and will be something we can easily repurpose for other artists.