https://content.warnerartists.com/jason-derulo/

Just before the release of Jason Derulo’s sophomore album we launched a competition for fans to show of their dance moves.

Jason’s UK marketing manager, Katherine Parrott, wanted to run a competition where fans learn the dance routine for ‘Don’t Wanna Go Home’. She arranged for Jason and his choreographer to create an instructional video.

I was tasked with creating a microsite to house the competition alongside a stream of the new album. Kate Brighouse designed a page and I got to work on the code behind it. The competition element is really simple and just includes a YouTube embed of the instructional video and a link to enter the competition with a video response. I also configured the meta data so that sharing the page on Facebook or liking it would embed the YouTube video in the post.

The challenging part of the brief was including the stream of the new album. I used Soundcloud’s html5 player to build a playlist and then got to work on heavily modifying it to suit our needs. I encased the Soundcloud players in a content slider so that only one player is displayed at a time. Hitting the navigation buttons will slide the next or previous song into place. I took it a step further and modified Soundcloud’s JavaScript to trigger the slider whenever a song ends and a new one starts playing. This means that you can hit play on track one and the slider will keep up with the playlist as you listen to the entire album.