Overtime Lyric Randomizer

Visit clementmarfo.com for the official Overtime lyrics.

Clement Marfo & The Frontline’s marketing manager, Nathalie Barnett, came up with a fun way for fans to engage with the band’s current single.

Her idea was for fans to be rewarded for posting the lyrics to Overtime, which lend themselves very well to status updates and tweets.

I commissioned The New Black to build a Facebook app that would personalise a random lyric from the song and post it to Facebook or Twitter.

I had to convert all the lyrics into ‘status friendly’ lines that could include the person’s name and gender.

The app randomly selects a lyric and adds your details to it. You can then post the lyric or select another one.

All the fans who use the app are then entered into a draw to win various CMTF prizes like tickets and merchandise.

The app worked brilliantly as a tool to promote the single whilst rewarding fans for engaging with the song and spreading the word.