The Overtones iTunes LP – Good Ol’ Fashioned Love Platinum Edition
The Platinum Edition of the Overtones’ debut album went on sale with an even more deluxe version in iTunes.
The iTunes LP presents the album along with additional content within a very slick design by Kate Brighouse.
The iTunes LP includes the entire album as well as additional bonus tracks. The videos section covers all the group’s music videos, a number of behind the scenes clips, live footage and clips of the band interviewing each other. There are also two photo galleries with various press shots and behind the scenes photos.
To promote this version of the album and make sure fans understood the additional content I had Oggy Hawkins create a preview video. He did an incredible job and the video did a great job driving sales of the premium digital product.