https://wearealltheyoung.com/marchtour.php

To promote All the Young’s headline UK tour in March we launched a competition that included social sharing as part of the entry mechanism.

I built a php page with thumbnails for each of the dates on the tour. The thumbnails switch from black and white to colour on rollover, making the competition page look very slick.

To enter the competition fans simply have to leave a comment on the show they want to attend. This functionality uses a Facebook comment box which will post a link to the fans’ facebook walls along with the comment.

I used querystrings to reduce the number of pages I had to build and enabled the meta data to be customised for each show, sharing the date, venue and city in the title and description posted on Facebook.

The quick and simple entry mechanic encouraged a lot of entrants and the virality of the competition helped it spread beyond the core All the Young fanbase.