https://www.biffyclyro.com/competitions/download2012.htm

Biffy Clyro are one of the key acts at this year’s Download Festival. We had a pair of weekend tickets to offer fans as a prize for joining the mailing list.

After the success of many past free download and competition widgets I built a widget with a competition template in mind. Kate Brighouse designed the widget for this competition and I got to work on a dynamic system similar to the one I built for Tawiah’s Run EP download. Competitions generally require more data (first name, last name & mobile number) so this project required a new template.

The new template needed to include these additional fields in both the HTML and Flash versions. The Flash version is only ever used for Facebook sharing where treating the widget as a video allows people to enter their details without ever leaving their Facebook news feed.

This campaign helped me make a lot more progress with the system so I am getting closer to a complete, quick and user-friendly system for building socially focussed promotional widgets.