https://scrapmap.lilygreenandmaguire.com

Following the success of our Big Welsh Busk campaign, we wanted to do something similar to make the most of Lilygreen & Maguire supporting Westlife on tour.

The plan was to build a map that allowed fans to add content through their Twitter accounts. I briefed Isle Interactive to build the project and Iwan Moore took up the challenge. He had already done a lot of work on rich media Twitter feeds for Katherine Jenkins, so he was able to develop that work further for the ScrapMap.

I put together a comprehensive brief with detailed wireframes as a reference for Kate Brighouse to design the page while Iwan got to work on the back-end code.

The ScrapMap searches Twitter for anyone using the #ScrapMap hashtag along with a second hashtag to determine the date like #20May. If the tweet includes any links to photos or videos then the content will be embedded on the ScrapMap.

During the tour we also launched a competition where fans could win a visit from Lilygreen & Maguire. Much like my link sharing competitions, fans generate a unique url and pass it around to earn points so they can invite the boys around for tea.

The site worked really well and is something I’ll probably develop further so it encompasses Lilygreen & Maguire’s entire tour history.