https://holyfire.foals.co.uk

Campaign pages are an easy way to feature different product offerings while giving fans a choice of retailers. The pre-order campaign for Foals followed a similar process to the Muse campaign.

We launched a campaign page with links to multiple retailers and the option to sign-up for notifications once the deluxe boxset became available.

Tom Brown designed the page and I put all the code together as well as creating a responsive version for mobile visitors. The sign-up form is launched through a fancybox before validating and submitting the data via a jquery ajax function.

I also built international pages for other territories like Australia and Germany. These were easier to implement using an htaccess rewrite to mask the full querystring and only display the country code.

Once the boxset was available to pre-order I updated the pages to remove the sign-up module and include the boxset information. I added in a rollover function that switches the standard album packshot with the limited edition artwork when hovering over or touching the boxset info.

The campaign page works well as an easy place to direct fans through advertising and social media so they can select the retailer of their choice.