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Biffy Clyro Opposites Tour eBook for iPad

https://smarturl.it/biffybook

With Biffy Clyro headlining Reading and Leeds Festivals, we wanted to add more value to the ‘Opposites’ campaign. To secure more coverage on iTunes we decided to release a tour book, exploring the band’s incredible touring season.

Jen Ivory, our Head of Marketing (and Biffy’s Marketing Manager), gave me loads of live and behind the scenes photos to work with.

Tom Brown designed the book cover, some background images and a collage of memorabilia. I then got to work with iBooks Author. The software is very easy to use so it was relatively easy to layout all the content and assemble the book.

It includes behind the scenes photos, performance shots, two live videos, a full hand-written lyric booklet and a collection of fan photos from the #SummerOfBiff campaign.

Once the book was complete, Oggy Hawkins created an amazing promo video to demo the book and highlight the content.

The book was incredibly well received by the band, fans and iTunes who featured it prominently. To appease fans that don’t own an iPad, I also created a pdf version that wasn’t as slick or interactive but still allowed fans to enjoy the content.