https://jasonderulo.com/trumpetordumpit

Jason Derulo’s latest single ‘Trumpets’ lends itself brilliantly to user generated content. Alessandro Moro wanted to run a campaign to encourage this.

I started the campaign just before the Christmas break, developing the back-end system to collect videos from Instagram and Vine using #Trumpets. I wrote a JavaScript web app to display the videos and allow fans to vote if they like (trumpet) or dislike (dump it) them. The app automatically progresses to the next video clip so it can be a very addictive game.

While I was away on holiday, Will Beardmore designed and styled the app, preparing it for launch at the start of January.

To deploy the app on Jason’s website I created a basic api to retrieve a jsonp feed of the videos and trigger the voting mechanisms. Trumpets was only released as a single in the UK, but the campaign was still a huge hit with loads of fans submitting their best trumpet paying antics and voting for their favourites.