https://lewiswatsonmusic.com/some-songs-with-some-friends

Lewis Watson’s latest EP, Some Songs With Some Friends, is available in multiple formats. To make the choices clear to fans I designed and built a campaign page.

The three formats include a 2CD edition, a signed poster and a digital version. As the CDs were still in production, I created product images myself. The 2CD version was a bit challenging so I photographed a cardboard template and used that to create a 3D looking rendition of the package.

I laid the three products out on a page within the official website and ensured that responsive design made the layout work across browsers. Finally I added some subtle CSS3 animation to make the rollover transition smoother.

The page worked really well as a single destination for the different formats while also encouraging dwell-time on the website.