8 Tactics for the Human Side of Digital Transformation
Earlier this week I participated in a “fireside chat” with Melanie Poitras at the first Acquia Engage Europe conference. Under the title “Inspiring Change Within Your Organisation” we discussed how my team and I are working with our stakeholders to optimise, standardise and centralise many of our global digital marketing operations.
The core of our conversation focussed on 8 tactics that can aid in the human side of digital transformation.
- The Big Stick
- Trojan Horse
- Bribery
- Gateway Drug
- Identify Champions
- Solve for the Goal
- Simplify Difficult Tasks
- Added Value
To find out more about each of these tactics, see the full article on my LinkedIn profile.