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Hi there! Please be aware that this page was created or updated 7 years ago.
I don't update my site as often as I used to so please visit the home page to see how you can connect with me on other channels. Otherwise enjoy some dated content below. Thanks for stopping by.

8 Tactics for the Human Side of Digital Transformation

Earlier this week I participated in a “fireside chat” with Melanie Poitras at the first Acquia Engage Europe conference. Under the title “Inspiring Change Within Your Organisation” we discussed how my team and I are working with our stakeholders to optimise, standardise and centralise many of our global digital marketing operations.

The core of our conversation focussed on 8 tactics that can aid in the human side of digital transformation.

  1. The Big Stick
  2. Trojan Horse
  3. Bribery
  4. Gateway Drug
  5. Identify Champions
  6. Solve for the Goal
  7. Simplify Difficult Tasks
  8. Added Value

To find out more about each of these tactics, see the full article on my LinkedIn profile.